Mara BC is located on the Shuswap River in the Thompson Okanagan district, near Mara Lake. It is a popular destination for tourists seeking outdoor adventure in a beautiful setting. Agriculture is the primary industry in the area.

Recreational activities include fishing, waterskiing, boating, hiking, walking and swimming in summer and downhill and cross-country skiing in winter. There are 150 km (94 mi.) of groomed cross country trails near Mara at the Larch Hills Cross-Country Ski Area; these are a draw for cross-country enthusiasts.

Mara accommodations include cottages, bed and breakfasts, campgrounds and RV parks.